Todd Berk
t@meanjoeadvertising.com
Steph Keough
stephanie@meanjoeadvertising.com
Mike Bloomstine
mb@meanjoeadvertising.com
James White
james@meanjoeadvertising.com
Casey Murphy
casey@meanjoeadvertising.com
Marcy Lackritz
marcy@meanjoeadvertising.com
Kansas
info@meanjoeadvertising.com

who we are

We’re a bunch of outrageous, fun, creative, innovative, thoughtful, conscientious, hard-working people who love helping people like you get a message out. In fact, we’ve done that for dozens of businesses in Northeast Ohio.
Everything we do starts with our people because, as the great Woody Hayes said, “you win with people”.

We’re the people that replace the paper towel roll because we have an owners’ mentality. We empower each other because we’ve got each other’s back. We work hard and we play hard, but more than anything, we’re just so darn real.

meet the team

Todd Berk
Owner/Visionary
Steph Keough
Director of Operations & Culture
Mike Bloomstine
Marketing & Creative Director
James White
Content & Marketing Manager
Casey Murphy
Digital Specialist
Marcy Lackritz
Media Buyer
Kansas
Chief Morale Officer

meet the team

Todd Berk
Owner/Visionary
Steph Keough
Director of Operations & Culture
Mike Bloomstine
Marketing & Creative Director
James White
Content & Marketing Manager
Casey Murphy
Digital Specialist
Marcy Lackritz
Media Buyer
Kansas
Chief Morale Officer

our process

01

discover

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Needs Analysis: Gather insights, goals, pain-points, and needs.
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Research: Understand industry, audience, competitors, and market.
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Analyze: Promotional materials, past campaigns, customer feedback, strengths, and weaknesses.
02

strategize

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Develop: Promotional and advertising strategy aligned with goals and objectives.
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Define: KPIs to measure campaign success.
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Outline: Messaging, channels, and tactics to be used to reach target audience.
03

optimize

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Monitor: Performance of campaigns in real-time.
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Test: Different creative, messaging, and targeting to optimize performance.
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Adjust: Strategy based on insights from real data and feedback.